Plan B For The Plan B Magazine

While sending out some older short stories as reprints to face a cruel world of rejections in the slush piles, I sent “The Uninvited Spook” to the Plan B Magazine that Duotrope listed as a fledging market (i.e., less than six months). The premise for this new online magazine is to publish a mystery short story each week, pay semi-pro rates of one-cent per word and publish an anthology ebook every quarter. My spook-spying-on-spooks short story got accepted for publication—with a catch.

The semi-pro rates are dependent on the crowdfunding campaign at Indiegogo to raise $3,500 USD, which has less than 10% of the minimum amount raised and 11 days before the campaign ends. Unless contributors start pouring out of the woodwork in a hurry, there will be no funding for the semi-pro rates and all the accepted short stories will revert back to the writers.

Why anyone would need $3,500 USD to start an online magazine? A domain name and web hosting for a year doesn’t cost much these days. The amount was too small for the editor to live on. That number didn’t make sense until I re-read the writer guidelines on the payment structure, where the maximum payout is $50 USD for a 5,000-word short story each week. The funding goal represents a year or more of payments for short stories, depending on the word count of each short story.

Indiegogo is similar to Kickstarter that you can set up a project with a minimum-funding goal and offer various incentive levels for contributors. Indiegogo offers two interesting choices if the minimum-funding goal isn’t met: return the money or keep the money. Depending on your project, this offers some flexibility. Plan B Magazine will return the money if the minimum-funding goal isn’t met.

I’m thinking about putting together a full-length collection of my speculative short stories as a print book. if I put together a print-on-demand (POD) book, I could take pre-orders on Indiegogo and keep the money to order the books without worrying if I set the minimum-funding goal too high. The difference between a successful and unsuccessful campaign is on whether or not you have an audience.

The alternative for Plan B Magazine—let’s call it Plan B—is to provide writers the option to have their short stories published online for FREE to help build up the new magazine so that it could semi-pro rates someday.

Although I would rather see the money (one-cent per word is better than my usual 1/4-cent per word), I’m more interested in seeing this new market establishing itself. Since “The Uninvited Spook” was first published in a print-only magazine in 2008, and published as a short story ebook in 2010, I don’t mind it being reprinted for FREE to help expand my reading audience and grow a new market at the same time.

UPDATED 02/23/2013: The editor announced that the funding campaign at Indiegogo has failed and she is switching to Plan B to pay out of her own pocket. Twelve short stories—including my own reprint, “The Uninvited Spook”—will be published bi-weekly for six months, collected into an anthology ebook for sale, and all the writers will get paid their one-cent per word rate. We will see if this online mystery magazine can fund itself after six months.

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