While sending out some older short stories as reprints to face a cruel world of rejections in the slush piles, I submitted “The Uninvited Spook” to the Plan B Magazine that Duotrope listed as a fledging market (i.e., recently started and listed for less than six months). The premise for this new online magazine is to publish a mystery short story each week, pay semi-pro rates of one-cent per word and publish an anthology ebook every quarter. My spook-spying-on-spooks short story got accepted for publication—with a catch.
The semi-pro rates are dependent on the crowdfunding campaign at Indiegogo to raise $3,500 USD, which has less than 10% of the minimum amount raised and 11 days before the campaign ends. Unless contributors start pouring out of the woodwork in a hurry, there will be no funding for the semi-pro rates and all the accepted short stories will revert back to the writers.
Why anyone would need $3,500 USD to start an online magazine? A domain name and web hosting for a year doesn’t cost much these days. The amount was too small for the editor to live on. That number didn’t make sense until I re-read the writer guidelines on the payment structure, where the maximum payout is $50 USD for a 5,000-word short story each week. The funding goal represents a year or more of payments for short stories, depending on the word count of each short story.
Indiegogo is similar to Kickstarter that you can set up a project with a minimum-funding goal and offer various incentive levels for contributors. Indiegogo offers two interesting choices if the minimum-funding goal isn’t met: return the money or keep the money. Depending on your project, this offers some flexibility.
I’m thinking about putting together a full-length collection of my speculative short stories as a print book. if I put together a print-on-demand (POD) book, I could take pre-orders on Indiegogo and keep the money to order the books without worrying if I set the minimum-funding goal too high. The difference between a successful and unsuccessful campaign is on whether or not you have an audience.
Plan B Magazine will return the money if the minimum-funding goal isn’t met.
The alternative—let’s call it Plan B—for no funding is to provide writers the option to have their short stories published online for FREE to help build up the new magazine so that it could semi-pro rates someday.
Although I would rather see the money (one-cent per word is better than my usual 1/4-cent per word), I’m more interested in seeing this new market establishing itself. Since “The Uninvited Spook” was first published in a print-only magazine in 2008, and published as a short story ebook in 2010 (now available for FREE), I don’t mind it being reprinted for FREE to help expand my reading audience and grow a new market at the same time.
UPDATED 02/23/2013: The editor announced that the funding campaign at Indiegogo has failed and she is switching to Plan B to pay out of her own pocket. Twelve short stories—including my own reprint, “The Uninvited Spook”—will be published bi-weekly for six months, collected into an anthology ebook for sale, and all the writers will get paid their one-cent per word rate. We will see if this online mystery magazine can fund itself after six months.